Paul Kedrosky's Infectious Greed
Finance & The Money Culture
[WordStream via TechCrunch]
which points to opportunities for disruption in those advertising sectors. They're investing in lifetime customer value, which they're willing to pay for given the margins/deal sizes.
But if you can reach the same people for less? Simple math.
Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising.
WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click (CPC) in Google’s AdWords solution.
Paul Kedrosky‘s Infectious Greed
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