The Future of Vegas Gaming: Farmville?

Some comments from an interesting interview with Caesars Entertainment Corp CEO Gary Loveman in the latest issue of Forbes Emerging Technology Report: [-]

Do you see poker maintaining its position as the front-runner of games, and what exciting games do you see in the near future?

Poker is a great game because it has an element of fortune, but it’s principally a game of skill—it combines a behavioral element with an analytic element. Players practice poker like they practice golf or anything else—they take it seriously. At the same time, I think interactive games have a very bright future. A few slot manufacturers are creating episodic slot machines with games like World of Warcraft or even Farmville. Players are recognized by their Total Rewards card, so when they achieve a certain level, then exit, they can come back and pick the game up where they left off. Games based on science fiction, like Star Wars or Lord of the Rings, have this episodic flavor. While the game has the same random monetary results of a slot machine, the context of the game advances like an online game. These use high-definition visuals, compelling audio, and multi-player schematics. A new game of Clue is coming out, played on an enormous high-def screen that reflects the board game Clue. I played it and thought it was a hoot.


  1. Interesting post, thanks. Touches upon themes from Jesse Schell's TED talk last year, where he talked about the 'Farmville Slot Machine' (see….

  2. Bill Harrah says:

    Loveman is a fascinating combination of aging egomaniac pedagogue… and simple moron

    He has the greatest PR — somehow he manages to constantly be presented as a gaming guru and visionary… all the while presiding over the worst run, least financially successful, least visionary gaming company in the industry

    When Loveman took over Harrah's (now Caesars) it was brilliantly positioned to muscle into Las Vegas and China and Europe, and expand into legal digital and online markets. Loveman immediately (and very publicly) squashed all three initiatives. Then when his competitors ran away with the opportunities, Loveman frantically tried to jump in, but far too late. He invested super heavily in Las Vegas… right before that market went into the toilet, probably for a decade. He came up empty handed in China and the far east — markets which are superpowering competitors like Las Vegas Sands and Wynn. He abandoned efforts in legal online markets in Europe before BetFair or PartPoker or FullTilt or any of the current success stories had even launched.

    So, no. The future of gambling is not Farmville. Duh. Gambling is games of chance, not skill. Poker is a great business, but it is a rounding error compared to slot machines etc. Zynga may do $1 billion in worldwide revenues this year… while gambling revenues just in the USA will be $100 billion…