From an essay today on product design, the Flip camcorder designer on its design principle:
Throughout the development of the Flip, there was one question the team repeatedly asked ourselves: “What can we take out, not what can we put in?”
Related posts:
"In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.."
-Antoine de Saint-Exupery, 1939
Explains their actions in selling out to Cisco.
Then Cisco took a look at its business and asked "What can we take out, not what can we put in"…