Less in Product Design

From an essay today on product design, the Flip camcorder designer on its design principle:

Throughout the development of the Flip, there was one question the team repeatedly asked ourselves: “What can we take out, not what can we put in?”

Source

Comments

  1. "In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.."

    -Antoine de Saint-Exupery, 1939

  2. Explains their actions in selling out to Cisco.

  3. Then Cisco took a look at its business and asked "What can we take out, not what can we put in"…