My friend Om’s post today about the “Alive Web” reminds me why I’m delighted to be a teensy shareholder in my amigos Dan & Brian’s company, Namesake. It is very much about the alive web, about surfacing content, driving immersive conversations, and generally become a live fabric.
Have you heard of Turntable.fm? If you haven’t, then let me tell you that it is cool, and might represent where the web is going.
Turntable.fm is a New York City-based social music listening and discovery service that is spreading on the web like wildfire. The idea behind the service is pretty simple: You sign-up by using your Facebook credentials, create a music listening room and invite people to come join you in the room. You can create a playlist by selecting songs from the service or upload your tracks. Others can join, and become co-deejays.
…. It’s fun. It’s addictive. And it’s the enemy of productivity. But more than anything, it makes the whole web experience come alive. It’s social, like being in a club — part of an ever-changing visage, a canvas painted in real time. Turntable.fm is not an isolated example, though it might be one that captures the essence of the future web — Alive Web.