FT Tilt Emerges

For a while now my friends at the Financial Times have been hinting at a new service called Tilt. It launches today, and it’s a smart and interesting thing. It is yet another example of the FT’s creative, continuing attempt to reinvent financial journalism.

In essence, FT Tilt is a mix of financial journalism, commentary and community contributions focused on emerging markets. As editor-in-chief Paul Murphy and I discussed in a related chat last week, emerging markets not only could do with more and better coverage, the entire approach to covering emerging markets could deservedly be better and more peer-to-peer. We need to look at emerging markets from the perspective of emerging markets, rather than from New York or London.

But FT Tilt doesn’t stop there. The other feature, one that it cheerfully cribs from the FT’s existing Alphaville and Long Room, is community contributions. And this isn’t just deranged BI/Yahoo Finance-style comments from dead-enders, which is mostly pointless for anything other than generating pageviews. Instead, it is, pace FT Long Room, intended to be the sort of gated discussion area that has led to Alphaville & Long Room being among my favorite sources of interesting financial research & insights on the web.

Here are some of the specific features, as summarized in the press release today:

  • Tilt Populi, a community area where approved members share their own commentary or research on emerging markets topics. By hand-selecting its members, FT Tilt ensures the conversation and content meet the FT standard for quality.
  • Tilt Pro, a premium, subscription-only area where users can access exclusive and actionable news, snappy analysis and rare insight into this underreported world produced daily by the Tilt editorial team around the world.
  • An enhanced search and filtering system that allows readers to produce and save specialist searches for instant access to the most relevant news and analysis.
  • Soon to come: FT Tempo, a feature where FT Tilt journalists offer a “sentiment score” at the point of publication on whether a piece of news will be upbeat or downbeat for the companies, sectors, or asset classes involved. FT Tilt members will also be able to offer their own sentiment score and will have access to an aggregate Tempo reading on a particular topic or company.

You can check Tilt here, as well as apply for membership. Congrats to Paul, Stacy-Marie, et al., on the launch.