GE Brand? We Love It! We Love It!

Brand surveys are largely silly exercise in ad agencies stroking current clients, while trying to drum up business from non-clients. Nevertheless, this Interbrand 2009 study of brands is worth a look, if only because of the bizarre non-decline of GE. Who are these people who think GE’s value as a brand has gone up in recent years? Click the figure for interactive fun.


Related posts:

  1. Google is the World’s Most Cost-Effective Brand
  2. Hummer’s Half-Off Sale
  3. Love-Letter to Yahoo
  4. We Love You Freddie! We Love You Not!
  5. Love Letters Between Google and the SEC