GE Brand? We Love It! We Love It!

Brand surveys are largely silly exercise in ad agencies stroking current clients, while trying to drum up business from non-clients. Nevertheless, this Interbrand 2009 study of brands is worth a look, if only because of the bizarre non-decline of GE. Who are these people who think GE’s value as a brand has gone up in recent years? Click the figure for interactive fun.

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