Tyranny of Choice

Nice chart from Sheena Iyengar of Columbia showing how too many choices freeze us, sometimes with financial consequences. As the number of 401(k) choices offered to employees increase, the likelihood of people participating in such programs declines. We just say no mas.

[via Jonah Lerner]

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  3. Updated: Google’s Transferable Stock Option Program Begins
  4. Investors Do Better with Fewer Choices
  5. Bernanke’s Hobson’s Choice