You had to know it would be The Simpsons that did in TV. According to a story on Bloomberg, advertising rates on top shows like The Simpsons on Hulu now outpace the ad rates that the same shows gets on that flat-panel thing in the living room that you rarely turn on.
Marketers typically pay $20 to $40 per thousand viewers for a prime-time ad. On Hulu, which began offering shows to the public in March 2008, an ad on the animated series “The Simpsons” costs $60 per thousand viewers, Michael Nathanson, an analyst at Sanford C. Bernstein & Co. wrote in a June 18 report.
Fascinating story. Read the whole thing.