Idle Ad Spending Data Nugget — Wal-mart Edition

Here is an idle ad spending nugget: Wal-mart, a notoriously miserly ad spender, is on a quest for recession-era market share gains. If it upped its ad spending as a percentage of sales to the level spent by Target (2% of sales) it would be spending $4.8b a year, or more than Target, Macy’s and Sears combined.

ad-spend [via AdAge]

Related posts:

  1. Auto Sector and Ad Spending
  2. Wal-mart: We Are the Media
  3. Ad Spending by Medium
  4. Wal-Mart and Instant Health Care
  5. Countrywide: Online Ad Spending Tumbled in January