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February 16, 2009

Idle Ad Spending Data Nugget -- Wal-mart Edition

Here is an idle ad spending nugget: Wal-mart, a notoriously miserly ad spender, is on a quest for recession-era market share gains. If it upped its ad spending as a percentage of sales to the level spent by Target (2% of sales) it would be spending $4.8b a year, or more than Target, Macy's and Sears combined.

[via AdAge]

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