Was the 2002 yellow pages buyout boom the most awesomely mistimed private equity move ever? Okay, thatâ€™s saying a lot, but still: Buying such services for their ad revenue just as the yellow pages business blew up in the face of search (read: Google) ubiquity has turned out badly. This Internet thing turns out not to be a fad.
Yellow Pages Buyout Bust
By November 16, 2008 · ··