Auto Sector and Ad Spending

Here are some impacts on the ad industry of a vanished U.S. auto sector:

  • 3.3% of total U.S. measured spending
  • 5.9% of total U.S. network TV spending
  • 49% of total (foreign and domestic) automakers’ U.S. measured spending
  • 2.8% of total U.S. magazine ad spending
  • 8.0% of total spending in Sports Illustrated
  • 9.2% of total spending on Fox network TV
  • 2.5% of total U.S. cable-TV ad spending
  • 6.8% of ad spending on ESPN
  • 8% of total Internet spending

Sources: Ad Age, Nielsen, TNS

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