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November 23, 2008

Auto Sector and Ad Spending

Here are some impacts on the ad industry of a vanished U.S. auto sector:

• 3.3% of total U.S. measured spending
• 5.9% of total U.S. network TV spending
• 49% of total (foreign and domestic) automakers' U.S. measured spending
• 2.8% of total U.S. magazine ad spending
• 8.0% of total spending in Sports Illustrated
• 9.2% of total spending on Fox network TV
• 2.5% of total U.S. cable-TV ad spending
• 6.8% of ad spending on ESPN
• 8% of total Internet spending

Sources: Ad Age, Nielsen, TNS

Feel free to add more.

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