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November 7, 2008

Radio, Radio: Sean Hannity and the AM Advertising Tell

One of my favorite economic indicators is AM radio daytime advertising. Here in southern California back during the real estate go-go days it was all new real estate developments, home  equity lines of credit, and mortgage refinancing. Those days are gone. Yesterday, however, I happened to catch a little of the Sean Hannity show (don't ask) – which has the largest audience show in its mid-day segment -- and in the two ad-blocks I heard it was 50/50 between "credit counseling" and "buy gold now" ads. Quite a change.

With the preceding in mind, here is the latest weekly radio ad data. As an email correspondent pointed out, there is a spooky similarity between the surge in GM ads and the similar radio surge we saw for failing banks a few months ago.

[via MarketingCharts]

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