Steve Jobs: Not Dead Yet

There are many unsettling things about yesterday’s brief and unseemly Bloomberg wire appearance, and then disappearance, of an obituary for Apple’s Steve Jobs — not least of which is that he’s not dead yet — but I was struck by this parenthetical instruction to reporters.

(IF STOCK DROPS): The decline is no surprise to investors and analysts, many of whom considered Jobs irreplaceable. Gene Munster of Piper Jaffray & Co. in Minneapolis had said if Jobs left the company for any reason, Apples stock might plummet as much as 25%.

There is something about that “(IF STOCK DROPS)” instruction that seems plain wrong to me.

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  2. Steve Jobs Journalism and the TTM Factor
  3. The Geek/Media Fixation with Steve Jobs
  4. Updated: List of Steve Jobs Keynote Live Blogs
  5. Update: Is Steve Jobs … Gimli?