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August 11, 2008

Amazon's Kindle is a Blockbuster. The iPod of Books?

Is Amazon's Kindle a e-book reader turning into the iPod of books? It got generally positive reviews at launch, but word of mouth is driving it faster now, with people pushing it on each other increasingly eagerly. 

Further confirmation of the Kindle phenomenon comes this morning in a report from analyst Mark Mahaney at Citi. He calls Kindle sales "much stronger" than expected, and goes on to double (!) his forecast for first year product sales, taking his guesstimate to 380,000 units -- or about the same number of iPods as Apple sold in its launch year.

Citi's Mahaney sees Kindle revenues hitting $1b by 2010, or roughly 4% of Amazon's total revenues. That would be darn impressive, if the company can pull it off. Check the following figure for more.

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