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June 9, 2008

High Gas Prices Changing Consumer Behavior

Nice chart from NPD survey research of how consumers are self-reportedly changing their behavior in response to higher gas prices.

A cynic, which I am not (ahem), would point out that the top four changes aren't really much of changes at all (unless they happened more than once); the fifth is a toss-up; the next five items could all be code words for being unemployed; and the final item is one that undeniably has to do with changing because of higher prices.

[via NPD]

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