I have beaten this subject many times in the past, but it’s irritating the crap out of me again today at Milken conference … so, one unsolicited piece of advice on being a quarter-decent conference speaker/panelist.
Here it is:
Say something new.
I feel like I shouldn’t have to say it, but I guess I do. Assume that people are in the audience because they are interested in the subject and have read up, so don’t come in just to say the same old stuff. Having at least one new thing to say, and ideally more like three, and say them. Say something new, something that will surprise people. And if you don’t know what that means ask someone. Seriously.
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