The Financial News Shakeout

By Paul Kedrosky · Tuesday, April 29, 2008 ·

Some interesting upheaval going on in traffic to online financial news sites. There is a real lead swap underway, with major online properties declining, and new sites and longstanding brands (FT/WSJ) growing smartly.

traffic

I know, I know -- Compete data sucks. That said, the trends are what's interesting, which I'm guessing are broadly representative.

[via Compete.com]

Here is another look at same thing, this time via Quantcast, and the trend is a little less obvious, but still there. Mind you, something strange is going on with Marketwatch data early on.

quantcast