The Boston (SMS) Marathon

There is some fascinating data out from Verizon on the upsurge in SMS messages during the Boston Marathon today at key points along the route. In general, nearby SMS traffic was up 213% compared to the previous Monday, with the largest volume between 1 and 2pm.

Here is the data, with percentage changes week-over-week, for various locations along the Boston Marathon route:

sms

What’s so special about Kenmore Square? It is normally a zero SMS traffic area? And I wonder how much of this was Twitter-related SMS traffic this year compared to last year.