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April 21, 2008

Sectoral Trends in Online Ads

I've been arguing endlessly via email/IM with my online-advertising-conspiracy-theory minded friend Barry Ritholtz, which has gotten me looking at sectoral online advertising data. Some good stuff in the recent research report from online ad sorts Efficient Frontier, including this graph of sectoral trends in line ad spending:

Search spend has fallen off dramatically in finance and in retail, while it's flatlining in automotive. But online travel ad spending is ticking up smartly, undoubtedly financial sorts heading out of country when faced the current crummy economy.

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