Paul’s Weather Theory of Socioeconomics

One more thing before I bug out: I have a theory. Okay, fair enough, I have a lot of theories, but this one has to do with TV weather reports and country trade dynamics.

Here you go: You can learn a lot about a country/region/state from the way they report the weather on TV. In San Diego, for example, they gleefully report the weather everywhere else around the U.S. first, telling you what terrible weather everyone else is having. I am convinced that is a sop to people in SoCal who generally hate the traffic and, more importantly, think they overpaid for their homes. "Hey, but the weather! The Weather!" When San Diegans start having their weather first on TV reports it will mean that housing prices have bottomed. Really.

Turning to Brazil, TV weather here is generally country-wide first. Sometimes even (seemingly) continent-wide, with little glee expressed in other region’s climatological misfortunes. But once they finish the Brazilian weather they go straight to … the European weather. Despite the largest contingent of off-continent visitors being from the U.S., and despite the U.S. representing the destination for the largest chunk (20%) of Brazil’s exports, they do European weather first. My reading: Brazilians may like selling stuff to the U.S., and they may enjoy U.S. movies & music, but they see themselves as Europeans, not so much part of the (anglocentric) Americas.

Granted, this isn’t deep stuff, but the drive-by semiotics of TV weather is a specialty of mine.


  1. Drive-by semiotics – nice!
    Hey Paul, keep up the good insight, love it.

  2. Where is Gisele Bundchen from? And what is her ancestry?
    Lot of Europeans, particularly Germans, ended up down there.

  3. Socal doesn’t have weather most of the time so that would get old fast. I would suggest it is about where the local people travel to that counts most.