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March 20, 2008

Index Funds? What are Those?

I just read the galley proof of a new article on investing from a major U.S. magazine wherein the author conceded that he had never heard of index funds. Unbelievable. Run. Hide. We're all going to die.

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over 100 million people own mutual funds. Ask all 100 million of them what an index fund is, or better yet, what an ETF is, and you'll find maybe enough people to fill one Starbuks in Hollywood. Maybe.

There is a long term learning curve ahead.