Microsoft/Yahoo: Data on Properties vs Search Traffic

While I’ve argued that a combined Microsoft & Yahoo won’t have much impact in search, there’s no denying that it will create a daunting content/pageview property. Data on both follows.

First, here is the current search market breakdown. As you can see, a combined Yahoo/Microsoft is still less than half the size of Google.

More interesting, however, is the list of Microsoft/Yahoo properties, including category ranking and share. The combined companies would lead in a host of categories, from email (there’s gotta be something wrong with the following share data), to finance, to sports, to movies, with only maps as the Google holdout.

[via Hitwise]

Related posts:

  1. Yahoo/Microsoft: Synergies, Google, Goldman’s Timing, etc.
  2. Microsoft/Yahoo: The Shorter Version
  3. Microsoft/Yahoo: Killing the Deal, 101
  4. Is Microsoft Search Going to Zero?
  5. Google: Hitwise Says Search Share Hit 66%; Microsoft Gets Fast


  1. ja says:

    I can’t believe Gmail is only at the 5%-level.

  2. worth says:

    Mail is weird because of multiple accounts. I still have a Yahoo! Mail account, but it’s forwarded to Gmail and I never ever visit Don’t see how they could reflect this reality in the stats, but it exists.

  3. Fred says:

    The stats are based on people visiting the sites. So your Yahoo account wouldn’t be included. Gmail is small in the US.

  4. Bill says:

    Apart from search and advertising platform, where this gets interesting for me is:
    1) Microsoft Live and Yahoo combining to take on Google Apps. Yahoo will allow Microsoft to drop the horrible naming conventions they’ve always struggled with and rebrand it. Maybe even create a coherent strategy.
    2) Licensing of Yahoo Maps, Calendar and other “Web 2.0″ services. Microsoft has a strong developer presence. Both Yahoo and Microsoft have largely ignored the consumer and enterprise mashup market. Maybe have a tie-in to a Google-Apps-Killer platform.

  5. Lord says:

    Yahoo has been around a lot longer so their share of mail doesn’t surprise me. People normally only change if they have a problem.

  6. Yahoo email has become a huge home to spammers — that number does not surprise me

  7. Justin says:

    Don’t forget, Google has incorporated so many features into their search, the category-specific numbers above may not take them into account. For example, I use Google for movies (search for ‘movies’ and your zip code), sports scores, etc. They don’t have a movies portal, but that doesn’t mean that they don’t have movies functionality.

  8. Yeah Yeah. It is obviously about Google… NOT!
    Actually, more about Facebook it seems.