According to new data, Countrywide Financial, one of the biggest online ad spenders, cut such spending dramatically in December. Compare the the following two consecutive month figures from December and January:
Did the mortgage industry finally give up on buying business via aggressive advertising in January? We have Countrywide spending off by more than 50% in January, Wachovia spending off similarly (albeit from a smaller base), and overall financial service spending down 17% month-to-month.
via MarketingCharts / Nielsen Online