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February 20, 2008
TV Advertising? C'mon, That's Sooooo 2006
Apparently television advertising isn't as useful as it was waaaay back in 2006. A recent survey of marketers and advertisers has those folks saying that television advertising is less effective than it was two years ago. Two years? Really? You can tell? Are things newly that precise in TV ad-land?
Anyway, could it be that many people now spend twice as much time on the Internet as they do watching TV? One wonders.
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An additional cause may be the increasing use of DVR. Now that cable and satellite boxes provide recording capability (it's not just Tivo and Replay), I think a lot of viewers watch recorded programming (even live programming on a delayed start) and skip the commercials. It's certainly a more time-efficient way to watch TV.