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January 28, 2008

Google: The Ad/Economy Earnings Connection

With Google and Yahoo in the earnings cross-hairs, everyone is asking about the connection between advertising spending and the changes in the broader economy. Anyone who says there is no connection -- and there are those who makes that case -- have their work cut out for them.

[via Economist]

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Comments

I'd be curious to see how the auction system for advertising is affected.

Paul could you plot online advertising spending instead of just advertising spending? Perhaps offline marketers are going online for the "better ROI." I realize you may have data going back to the 80s.