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January 7, 2008
TNS: Ad Spend Forecast for 2007
TNS has out its latest ad spend forecast for 2007, and it's unpleasant -- other than for online. The company is calling for 4% growth, despite it being an election year, but double-digit growth online.
Here are the breakout projections by medium:
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Paul,
I believe you meant 2008, not 2007...
Happy New Year!
Martin
It appears that the double digit growth in online advertising is balanced out by the negative growth we should expect to see in magazines and newspapers. It looks like the print medium is slowly losing ground as online marketing continues to grow at an exceedingly rapid and seemingly unstoppable rate.
They're calling for growth in network television ad spending despite the writer's strike? Interesting.