LazyWeb: New Word for Inane Non-Scandal Scandal

By Paul Kedrosky · Sunday, December 23, 2007 ·

Once again, I need a new word. What do you call it when an online pseudo-scandal emerges, explodes into everywhere-ness and then disappears into self-referential inanity and irrelevance, all while you're not paying attention?

Offline, you might call it a tempest in a teacup/teapot, or something like that. But what's the online equivalent, or at least a less cliched way of saying the same thing? I'd just say "idiocy", but there has to be a more colorful way of capturing how the blog natives regularly lose their mind about nonsense.

All ideas appreciated.

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