Been in meetings and coming to the RIM earnings breakout story a little late today, but hard not to feel that with this quarter’s results RIM has successfully crossed the consumer chasm. In other words, while consumer sales have been growing in recent months, the company has now gone from being an almost entirely business-centric one to a company with, at the very least, rapidly-growing appeal in consumer markets.
Could the killer feature, however, in consumer markets be something other than email? Admittedly, the rapidly-improving Gmail client on Bberry helps, and a better IM client would be nice too. But I increasingly wonder whether it’s the pleasingly-designed Curve, and that GPS with turn-by-turn directions on the latest version thereof is the kind of thing that will break BBerry thru. Sure, navigation is mundane, but consumers use mobile products very differently from how business customers do.
Agree/disagree? Let me know.