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December 3, 2007

iPhone vs BlackBerry vs. Treo Click-Thru

Interesting stuff from a recent mobile campaign run by Land Rover:

So far, the campaign has garnered 2.5 million impressions. But the click-through rate on the iPhone was 0.3%, higher than the average of 0.22% for the entire campaign, she said.

Granted, atrocious click-thru rates, but still, interesting stuff.

[via Advertising Age]

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