Southwest: The Battleship-Style Seating System

By Paul Kedrosky · Tuesday, November 27, 2007 ·

Am I the only one irritated by Southwest's new-ish queuing system for flights? Like many, I cordially disliked the airlines's prior A/B/C snaking lines, but I tolerated the damn things in the spirit of how the supposedly led to lower fares.

Now, however, that detente goes out the window. The three-week-old seating methodology is much more complex, with a Battleship-like code -- A3! B7! You sunk my seat! -- replacing the old lines.

Riddle me this. How is this new system any less complicated than just giving me a seat? Because it sure as hell strikes me as worse.

1