The fun and frivolity had hardly stopped with Fox Business News’ "Apple Dhabi" incident, and we already have another FBN adventure in fake news. This time it seems that Fox got taken in while doing some "reporting" on the irritating non-story story of online retail sales.
The shorter version: It’s somewhat complicated, but the media outfit was setup by the National Retail Federation with some online shoppers who it could interview about their clicking. Trouble is, Fox interviewed one person who actually worked for the NRF, which is, of course, an up-with-retail advocacy group — not exactly disinterested on the subject.
For its part Fox says no-one at the staged event told it that anyone there worked for the NRF. The latter group, in turn, says everyone was told that some people buying online there would be NRF-ers. Who to believe? I have no idea, but you have to love the whole nutty thing.
obDisclaimer: I appear now and then on Fox competitor CNBC as an analyst, so I’m horribly conflicted and could be making up this story (which would be ironic), etc.