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November 16, 2007

Expedia: Underestimated Ad Play

My friend Mark over at Citi has a strong and provocative call today on Expedia. He calls it an underestimated as play, with the company set to do $500m in revs from ads, putting it tight up there with mid-cap ad-centric companies.

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John Malone talked about this at some length in Liberty Media's first-quarter conference call on May 8. He strongly suggested, without quite saying, that he would like Liberty to buy TripAdvisor as part of a broader take-private transaction for Expedia. Expedia went for Malone's other proposal -- a stock buyback -- and even that was pared back due to credit conditions. So this idea has been out there a while, but is just beginning to get noticed