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November 5, 2007
Newspaper Circulation: Bad Day to be a (Paper) Press Baron
The latest Audit Bureau of Circulation numbers are out for the top 700 newspapers, and they're nasty:
The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers this morning for the six-month period ending September 2007. Of the top 25 papers in daily circulation (see chart, separate story), only four showed gains.
According to an analysis of ABC figures, for 538 daily U.S. newspapers, circulation declined 2.5% to 40,689,617. For 609 papers that filed on Sunday, overall circulation dropped 3.5% to 46,771,486. The percentages are based on comparisons from the same period a year ago.
For The New York Times, daily circulation fell 4.51% to 1,037,828 and Sunday plunged 7.59% to 1,500,394, at least partly due to a price increase.
The Wall Street Journal was down 1.53% to 2,011,882 daily ...
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It's amazing that any major newspaper increased its circulation, let alone four. I mean, who's reading newspapers these days - other than the free metro dailies?