Google Search Share Declines Slightly
Google bears will love this: Google's search share declined slightly in the most recent Hitwise data.
It is off a scan 0.4%, which will likely be enough for fireworks among long-suffering Google bears. Too bad this sort of small change -- in either direction -- is of near zero statistical value, but never let anyone say I don't offer up raw meat now and then.
| Percentage of U.S. Searches Among Leading Search Engine Providers | |||
| Domain | Sept-07 | Aug-07 | Sept-06 |
| www.google.com | 63.55% | 63.98% | 60.93% |
| search.yahoo.com | 22.55% | 22.87% | 22.29% |
| search.msn.com | 7.83%* | 7.98%* | 10.87%* |
| www.ask.com | 4.32% | 3.49% | 4.28% |
| Note: Data is based on four week rolling periods (ending 9/29/07, 9/01/07; 9/30/2006) from the Hitwise sample of 10 million US Internet users. * - includes executed searches on Live.com and MSN Search. | |||
| Source: Hitwise | |||
More here.
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