Google Search Share Declines Slightly

Google bears will love this: Google’s search share declined slightly in the most recent Hitwise data.

It is off a scan 0.4%, which will likely be enough for fireworks among long-suffering Google bears. Too bad this sort of small change — in either direction — is of near zero statistical value, but never let anyone say I don’t offer up raw meat now and then.

Percentage of U.S. Searches Among Leading Search Engine Providers

Domain

Sept-07

Aug-07

Sept-06

www.google.com

63.55%

63.98%

60.93%

search.yahoo.com

22.55%

22.87%

22.29%

search.msn.com

7.83%*

7.98%*

10.87%*

www.ask.com

4.32%

3.49%

4.28%

Note: Data is based on four week rolling periods (ending 9/29/07, 9/01/07; 9/30/2006) from the Hitwise sample of 10 million US Internet users.

* – includes executed searches on Live.com and MSN Search.

Source: Hitwise

More here.

Related posts:

  1. Google Search Stats, Utah, Microsoft-Stomping and Acquiring Yahoo
  2. Putting the Boot to Search Satisfaction, Part II
  3. Google Remains a One-Property Pony
  4. Bring on the Google Search Ads
  5. Ego Search 2.0

Comments

  1. Kyle S says:

    I believe ask.com started a TV campaign in late August/early September – I wonder if that’s what’s driving their relative growth. Could have been a very valuable campaign if you believe Don Dodge. Looking at the data, IACI gained ~$550m in market cap from EOM August 2007 to EOM September 2007 (it has since given some of that back).

  2. david says:

    Keep in mind MSN is picking up a lot of searches via resetting search pages to MSN with Vista. This will most likely drop as users switch back to The Google.
    Also, like you said, this data is probably statistically worthless.