As expected, the Financial Times has announced it is, as of mid-October, kinda dropping its paid subscription model in favor of an ads-driven model. The cause? The rumored imminent announcement of a free online Wall Street Journal.
Why only “kinda”? Because the FT says users of the FT.com site will be able to read 30 articles a month for free, or almost one-and-a-half per working day. That’s not many articles, and I wonder if Pearson will be able to hold to this decision.