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October 11, 2007

WallStreet.com Up For Auction: Is Money Worth More Than Sex?

Ah, the age-old question: Is money worth more than sex? We get the latest test tomorrow, with the WallStreet.com domain going up for auction, a scant six months after porn.com sold for $9.5-million. Moniker, which is handling the auction, claims to have a $4 to $5-million reserve.

I will be amazed if WallStreet.com goes for more than Porn.com. Sure, the former is a bigger business (even if they're linked), but most of Wall Street's denizens are less prone to random direct entry of relevant-sounding URLs. The owners of the domain say they currently get 2,000 visitors a day, which may sound impressive for a content-free link-fest, but is diddly.

Anyway, the real value of WallStreet.com is not to a domainer. It is to a major media company wanting a generic URL for a major marketing campaign around business media. And gosh, I can't think of anyone like that, can you?

More here, including the entertaining history of the WallStreet.com domain.

obDisclosure: I appear now and then on Fox-competitor CNBC as an analyst, and Roger Ailes never calls me.

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