My general uneasiness about most so-called Web 2.0 companies gets trumped tonight by news that Weather Channel is buying Weather Bonk, a Web 2.0-ish weather news/data site. We weather geeks love anything involving the weather, and so anyone making money from the weather is by definition among the hippest kids on the meteorological block.
Here is the first para of the release:
The Weather Channel Interactive (TWCi) today announced the acquisition through an affiliate of the assets of Weather Bonk (www.weatherbonk.com), a Web 2.0 property that incorporates user generated and partner content, links to other sites, and current weather conditions and forecasts. The site features mashups, with the different information overlaid on Google maps. The purchase also includes Golf Bonk (www.golfbonk.com) and Ski Bonk (www.skibonk.com), outdoor sports sites each featuring innovative mashups similar to weatherbonk.com. Terms of the agreement were not disclosed.
In all seriousness, I have seen more interesting weather-related companies in the last six months — crossing risk, cat bonds, crop forecasting, etc. — than in the previous ten years. I find myself talking about the weather so much that I literally had someone threaten to get out of a moving car recently. Admittedly, I was waxing endlessly about lenticular cloud formation, but they’re just so damn cool; how could anyone not care? Anyway, sorry John.