It is less well known than it should be, but many large, public companies are sitting on treasure troves of generic domain names. For example, American Express has open.com; and AOL has when.com, games.com, and love.com.
Are these domain names being used as well as they should be? One wonders. For starters, most of these generic domains — perfect, in other words, for direct navigation — don’t include any ads.
Here is a short list:
American Express – Open.com
AOL – When.com, Games.com, Love.com
Bank Of America – Loans.com
Barnes and Noble – Books.com
Bayer – Aspirin.com
Brown Shoe Company – Shoes.com
Burlington Coat Factory – Coat.com
Calvin Klein – Bras.com and Underwear.com
Citibank – Student Loan.com
Kids.com, Help.com, Computers.com, Download.com, Online.com, TV.com, Upload.com, News.com, Search.com, com.com, Builder.com, Gaming.com, Shopper.com, Marketplace.com, Updates.com, Store.com, Buying.com, Chat.com, Welcome.com, Browser.com, Shareware.com, Freeware.com, Auctions.com, Labs.com, Community.com, Silicon.com, Radio.com
CNN – Money.com
Many more here.