Fascinating stuff in the latest release from Nielsen’s/NetRatings with respect to traffic to the most-visited financial websites. Yahoo Finance remains well out in front, and Google, while moving up somewhat, is still a vanishingly small percentage of total category traffic.
Here is the raw data:
|Brand or Channel||Unique Audience (000)||Time Per Person (hh:mm:ss)|
|Wall Street Journal Digital||8,445||0:22:39|
|American City Business||2,821||0:03:22|
|About.com Business & Finance||2,557||0:01:57|
And here is a graph of the cumulative percentage of total traffic to sites by decreasing order of popularity, i.e, from Yahoo Finance to Google Finance & Morningstar. You’ll see, for example, that the top four sites — Yahoo, MSN, AOL, etc. — get almost 50% of the finance category traffic. I’m guess this figure was considerably steeper a few years ago, and it has opened somewhat in recent years.
[Nielsens/NetRatings via 24/7 Wall St]