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September 18, 2007

Murdoch: Free WSJ, and Obstetrician-Only Media

Tiernan at TTD has a good summary of some Rupert Murdoch comments at a Goldman Sachs conference today. Among other things, he more or less concedes that making the WSJ free is a done deal. He goes on, however, to talk about the joys of micro-targeted content, using a strange example:

Can MySpace and other News properties be as good as Google (GOOG) and Yahoo! at finely targeting advertising?

“I think we can be at least as good as them at building verticals [meaning, content tuned to a specific audience or industry]. We’ll do it better and more reliably,” says Murdoch ...“You’ll be able to, say, pick out 200 obstetricians in London. Everything will be vertical, if you want it.”

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