I’m not all that interested, one way or the other, in the revelation today that the author of the Fake Steve Jobs blog is actually Dan Lyons, a Forbes editor. I didn’t read FSJ very often, and I thought the idea had outlived its usefulness, but hey, I have a vanishingly short attention span, so what do I know.
Anyway, the more interesting part of the NY Times piece revealing Lyons’ FSJ role came in the final para:
As for Mr. Jobs himself â€” the real one â€” he did not seem all that interested when told the identity of his online doppelganger. He said in an instant message conversation that he had no interest in reading Mr. Lyonsâ€™s novel.
John Markoff contributed reporting. [Emphasis mine]