While I’m admittedly just getting suckered in, I can help but like this press release from MySpace and The Onion announcing a content partnership:
THE ONION BRINGS JOURNALISTIC INTEGRITY, CORRECT PUNTCUATION TO MYSPACE
Respected Pillar of Journalism Partners With Fledgling Unknown â€œWebsiteâ€
The Onion Joins 40% Of Population In Starting Groundbreaking â€œWeb Logâ€
Millions Of MySpace Users Stay Informed With The Onionâ€™s Breaking News And Video
LOS ANGELESâ€”August 8, 2007â€”MySpace, the countryâ€™s most trafficked website, and The Onion, Americaâ€™s Finest News Source, today announced an exclusive content partnership to bring new Onion video and audio content, articles, blogs, and breaking news to MySpace and MySpaceTV viewers (http://myspacetv.com). The Onion/MySpace partnership will create a branded â€œOnionâ€ community allowing fans to view exclusive content through the video hub as well as via the Onionâ€™s new MySpace profile at http://myspace.com/onionnews.
“The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible,” Onion president Sean Mills said. “MySpace was, of course, a natural partner in that regard.”
In addition to providing online video and audio content, the partnership launches The Onionâ€™s first-ever staff blog. These exclusive stories written by the nationâ€™s most respected reporters, editors, and on-screen anchors allow a behind-the-scenes peek into the 892 offices of The Onion.
“The Wall Street Journal is all well and good, but the Onion News Network represents the best in hard-hitting investigative journalism (at least on MySpace),” said Jeff Berman, GM of MySpace TV. “Also, we lost a bet.”