More Highlights from the VSS Communications/Media Report

Straight from the press release, here are some interesting highlights from today’s new VSS 2007 report on media and communications:

  • Communications is the third-fastest growing sector of the U.S. economy (after agriculture and goverment!!)
  • For the first time since 1997 consumers spent less time with media in 2006 than they did the previous year
  • Time spent with consumer-supported media grew at a CAGR of 19.8% from 2001 to 2006, while ad-supported media time declined 6.3% in period
  • Media usage by institutional users is growing, with it up 3.2% to 260 hours per employee
  • Fastest growing media segments going forward are forecast to be pure-play Internet/mobile, branded entertainment, and out-of-home media, all with 13%+ CAGR