Lessons from Sun’s Ticker Flip

By Paul Kedrosky · August 24, 2007 · ·

Okay, let’s say everyone follows Sun’s model and changes their ticker based on four-letter abbreviations of key products/technologies. What would happen? Epistemological anarchy!

SANTA CLARA, Calif. — Sun Microsystems Inc. said it plans to change its Nasdaq stock ticker symbol to JAVA from SUNW.

The change, part of the company’s effort to emphasize its signature Java software, will go into effect Monday, the computer server and software developer said. The new trading symbol “more effectively connects it with the marketplace,” the company said.

Related posts:

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  2. Top Ten Ticker Queries: AAPL Leads the Way
  3. Question on Stock Ticker Lookup
  4. Apple: The Cult with a Nasdaq Ticker
  5. VMware Opens Up 79%: Lessons and Implications

Comments

  1. Charlie Wood says:
    August 24, 2007 at 12:41 pm

    If other high-tech companies changed their tickers to match their most important products, we might see these:
    Apple — IPOD
    Microsoft — WDWS
    Salesforce.com — MARC :-)

  2. Paul Kedrosky says:
    August 24, 2007 at 1:09 pm

    Funny!

  3. dutch says:
    August 25, 2007 at 1:34 pm

    this “key” product and technology hasn’t made a dime for the company.

  4. vinnie mirchandani says:
    August 25, 2007 at 4:40 pm

    when I was at Gartner we changed to IT. And we all thought wow – what a great symbol. The stock promptly declined and stayed low for 5 years -)