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August 27, 2007
U.S. TV Networks: This InterWeb Thing is Not a Fad
Apparently the major TV networks have conceded this InterWeb thing may not be a fad after all:To launch their fall lineups, the major networks are turning to the Web like never before, offering viewers the chance to see premiere episodes for free and producing original content around their new series that doubles as entertainment and advertising.[via Hollywood Reporter]
All the networks except ABC are putting out at least some of the pilot episodes of their upcoming series on the Web and off, while ABC is limiting sampling opportunities to large screening events. [Emphasis added]
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