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August 20, 2007
Putting the Boot to Search Satisfaction, Part II
So much for the supposed improvement in other search services' user satisfaction ratings. According to Nielsen/NetRatings, Google gained search traffic share in July against all of its competitors other than Microsoft (which gained a tiny amount), despite The Google allegedly falling behind in search satisfaction.Table 1: Top 10 Search Providers for July 2007,
Ranked by Searches (U.S.)
Searches YOY Share of
Provider (000) Growth Searches
1. Google Search 4,143,752 49.3% 53.3%
2. Yahoo! Search 1,559,745 15.9% 20.1%
3. MSN/Windows Live Search 1,057,064 94.9% 13.6%
4. AOL Search 407,988 14.9% 5.2%
5. Ask.com Search 143,513 -3.9% 1.8%
6. My Web Search 69,145 N/A 0.9%
7. BellSouth Search 40,374 N/A 0.5%
8. Comcast Search 37,311 N/A 0.5%
9. Dogpile.com Search 25,675 6.9% 0.3%
10. My Way Search 24,534 -80.9% 0.3%
Source: Nielsen//NetRatings MegaView Search, August 2007
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I'm very surprised not to see www.accoona.com in the top ten. Fishy indeed...
Does MSN's 95% YOY growth number include the garbage search traffic autogenerated by the cartoon chicken game and other Microsoft Live Search Club nonsense?