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August 20, 2007
Online Blog Net Traffic Surging
The following traffic figure from Gawker shows why top blog networks are currently so attractive to advertisers: raging traffic growth. Granted, it would be nice to see the logarithmic version, but still impressive.
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Wait a minute - that looks rather misleading.
What's the very bottom plum-blue segment?
And *pageview* is easy to pump because every new *person* can mean several more *pageviews*.
Most of them look pretty steady, with just a few big winners, i.e. the red segment.
Jumping in a few days late...
BeachBum: it appears to be Gawker's internal numbers. In any case, the numbers are easy to verify: Gawker sites make their Sitemeter data public.
Seth: the bottom segment is Gizmodo. No idea how why the label is missing.
(I have nothing to do with Gawker and no inside info; we're just slicing and dicing lots of this sort of data at blogcosm.)
How is this traffic recorded. If it is a guess like Alexa then the numbers have no meaning other then appearance. But if the sites provide their logs or use a custom tracking code, then those are some impressive numbers.
BeachBum