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August 14, 2007
FTC Releases Whole Foods Trade Secrets Via Microsoft Word
Apparently the FTC filed redacted court documents yesterday in the Whole Foods/Wild Oats case. Except the documents weren't really redacted.Instead, the documents were word processor docs where the redacted sections contained Whole Foods trade secrets were merely changed to have a black background. You know, to make it look really cool and spy-ish and redacted, like this:
At the end of the new Harry Potter novel, he is taken captive by the FTC.The trouble is, of course, you can just drag your cursor through the "redacted" area and pick up all the supposedly hidden text. That's bad, bad, bad when you're the FTC and you have been told twice by the District Court to keep this secret stuff under seal, as opposed to having it in an AP story.
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Lawsuit possible against MSFT for improper naming of a feature?
In any case, this tidbit is fun:
"-- Education is key to the site selection for a new Whole Foods store. "As a company, we look at college graduate density. That's one of the single most important things," the government quoted a company official as saying."
That's right! Gouge those price-insensitve college grads! They're bigger suckers than dropouts :)
Whole Foods may well be the grand prize winner for Most Surreal Major Company of 2007.
http://businessopinions.blogspot.com/2007/08/whole-foods-feeding-frenzy-vegan.html